How it all began

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Our Co-founder, Simon Blower, spent 16 years as a primary teacher and school leader, facing a familiar problem: blank pages. He looked for a way to help students write more often, write better, and enjoy it, without adding to an already full to-do list. He started using striking images to hook attention, then built a simple weekly structure around them. Colleagues borrowed the idea and shared their own, and those classroom routines grew into Pobble, a teacher led community focused on improving primary writing.